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G-star Red Listing Denim
G-star has a new creation in their infamous denim craftmanship.
The Red Listing offering for Spring 2013 has undergone 10 steps.
1. Cotton- Raw cotton is sourced from up to 5 separate areas of the world to create a stable blend of fibre.
2. Ring Spun Denim- The longest cotton fibres are twisted together in the classical way to create a durable and uneven yarn and an authentically textured fabric.
3. Indigo Dye- The cotton yarn is dipped in an indigo up to 24 times to create a shape with deep tones.
4. Vintage Loom- Red Listing denim is woven using vintage shuttle looms. The process takes 180 minutes to weave the Red Listing fabric. This is 9 times longer then a modern projectile loom.
5. Slow-Rate Shuttle- The slow weaving creates additional imperfections in the fabric that create depth and structure in the fabric.
6. Sanforizing- The denim is pre-shrunk to prevent shrinkage and warping of the final product as well as to prevent twisting in the legs.
7. Pattern Cut- The pattern is laid along the Red Listing of the fabric to create the outside seam of the pant. This cutting technique uses 2.5 times more fabric than modern methods.
8. Red Listing Denim- This creates a jean recognisable for the finished (red listed) edge along the seam. The red yarn indicates this jean is made with Red Listing fabric.
9. Turn-Up Cuff-
The Classic- A Single thick turn-up
The Modern- A double thin turn-up
10. 3D Custom Spray- By moistening the pant with the spray can and squatting for 30 seconds, you instantly create a personalised 3D denim. Frequent wearing and minimal washing further develops the character and aging of the denim.
Posted by HG2 Clothing on February 7, 2013
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The Classic- A Single thick turn-up
The Modern- A double thin turn-up
10. 3D Custom Spray- By moistening the pant with the spray can and squatting for 30 seconds, you instantly create a personalised 3D denim. Frequent wearing and minimal washing further develops the character and aging of the denim.
Creators of Wildfox chat with HG2!
Wildfox Q and A – July 10, 2012
NOTE: All clothing seen in the pictures were shot at HG2 in Edmonton, and can be found in all three HG2 locations!
1. For those who don't know, can you tell us about how Wildfox was born and the inspiration behind it?
2. What does being a Wildfox girl mean to you?
E and K: Being a Wildfox Girl means being yourself! Wildfox girls are dreamers, lovers, explorers, free-thinkers, concert-goers! They’re flirty, fun-loving, adventurous and always the centre of attention!
3. Wildfox seems to be a brand that is completely unique when it comes to its fits. Where does this come from, and what are the major fits within Wildfox?
E and K: Here at Wildfox – comfort is key. We’re obsessed with our Fleece fabric, and if we could, we would live in it. We love clothes that are luxurious, cozy and scrumptious! Our favourite fits are our Baggy Beach Jumper, V-Neck Tee-shirt, Lennon Sweater and Roadtrip Sweater.
4. Do you have to be from California to live the Wildfox lifestyle?
E and K: Anyone can live the Wildfox lifestyle, not just Californians! It’s all about attitude, being your true self, and living life to the fullest. That can be done in LA, Timbuktu, or the Okotoks!
5. Wildfox has seen huge celebrity growth. What is it about the brand that inspires the glamorous to adopt the Wildfox look?
E and K: We think celebrities love our clothes because they are the opposite of red-carpet wear (high heels, spanx and tight dresses). After a night posing on the red carpet, nothing feels better than putting on a Wildfox fleece!
6. Where will we see Wildfox growing in the future?
E and K: Wildfox started as a line of knitwear in 2007. Since then we have added Swimwear, Jewelry, Kids, Sunglasses, Shoe collaborations – the sky’s the limit! There’s so much more we could do (Housewares, Handbags and Mens?! – oh my!) Stay tuned!
7. Who would be your dream models for a Wildfox campaign?
E and K: We love models that bring their own style and flair to a photoshoot. Past models Amanda Booth and Charlotte Free have rocked it! We wouldn’t pass up an opportunity to work with Heather Marks, Lily Cole or Coco Rocha though, just sayin’.
8. How can Wildfox make our customers embrace their fun-loving, sexy side?
E and K: Every girl has a fun-loving sexy side, but we’re not all the most confident. Sometimes wearing a shirt that says “FOX” or “Hopeless Romantic” or “Love me, Love me, Say that you Love me” does the work for us! We love that!
9. Anything you would like to say to your Alberta customers?
E and K: We love Alberta! You must already know about our obsession with anything Cowboy-related. Alberta girls are soooo Wildfox (see previous post on loving Heather Marks). There must be something in the water and Mountain air – because Albertan girls are something special!
